Hotel Garcia
Concept & Brand Identity

A kitschy, extravaganza of 80’s nostalgia reimagined for a Cuban hotel and restaurant brand in Havana.

The goal was to preserve the essence of old Havana while introducing a contemporary expression—where modern fonts and clean layouts meet vibrant colors that pay homage to the city’s traditional, colorful architecture.

The logo, featuring a palm tree, symbolizes the tropical climate and nods to Havana’s iconic coastline. The palm acts as a visual signature, appearing consistently throughout the branding.

ARTPORTABLE

AI-IMAGERY

KI INNOVATIONS